MIRANDA OSBORNE

For the show, I have decided to brand a company that makes prints using a process called Eco Printing or Eco Dying. Eco Printing is a printmaking technique where the natural dyes are extracted from plants, leaves, and flowers to leave their shapes and colors behind on the material you are printing on. This technique works on wool, paper, cotton, leather, and ceramics. The plant material is placed between two sheets of paper. Then it is boiled to release the dye found naturally inside the plants, creating a contact print in the shape of the leaf or flower used. This technique of natural dying is an eco-friendly and sustainable process of making prints.

Along with the Eco Prints, I will also be displaying glass pieces. I fused two pieces of sheet glass together. Trapped between the sheet glass are leaves. By fusing leaves between two layers of sheet glass, you get a carbon imprint left behind after the leaves burned out. The fresh leaves have more organic matter in them which results in more of an imprint left in the glass.

The company I branded for my show I named Flora Prints. Flora is a collective term referring to all plant life. With leaf printing being the focus of the show I felt it was a fitting name for the company. For the logo, I went with a wordmark typography-based logo. With a typography-based logo, it focuses on the company name. I went for a more organic feel for the typography. For "flora", I decided to use a tall serif font and keep all the letters lowercase. For a fun touch, I added a leaf hanging off the terminal of the letter "f". I kept the leaf smaller so it is not distracting. For branding colors, I went with green as the main color. Leaves are green and the color green is associated with organic materials. Green also represents new beginnings and growth.